Meet our

Founder

Meet our

Founder

Hey there, I’m Anshita!

Like a lot of you, my curly hair journey was anything but smooth. Growing up, I was told my curls were ‘too much’ and ‘not right’.

That’s when I realized something needed to change — not just for me, but for anyone who’s ever been made to feel like their curls weren’t enough.

And boom, Fix My Curls was born! A brand dedicated to helping you love, own, and celebrate your natural texture whether it’s wavy, curly, or kinky.

But it’s more than products: it’s a community. A place to swap stories, hype each other up, and embrace every coil, kink, curl and wave.

So, if you’ve ever been told to ‘get rid of the frizz’ or felt like your curls didn’t belong, remember: you’re not alone.

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INCEPTION OF

FIX MY CURLS

Personal struggles pave the way to creating the perfect product!

With this philosophy in mind, Fix My Curls came to life to redefine textured hair, moving away from seeing it as a challenge to embracing and loving your natural texture. Frustrated by the lack of curly haircare options in the Indian market, we created a brand that focuses on ingredient-centric, curl-friendly solutions that are truly good for your hair.

Philosophy

Your hair’s not the problem. The rules are. We’re over the whole ‘tame your curls’ thing. At Fix My Curls, we’re here to hype up what you’ve already got: no flattening, no fixing, just celebrating. Our formulas? Clean, curly-girl friendly, and full of ingredients that actually care. But here’s the thing: we’re not just about products. We’re building a space where every curl, wave, and coil feels seen. A community rooted in self-love, confidence, and celebrating what makes each of us different. Because your curls were never meant to fit in. They were made to stand out!

Mission

Hey there. Welcome to the Fix My Curls family! Founded in 2019, we’re on a mission to help you embrace your natural texture and rock it with confidence. Our products are designed with you in mind — whether your hair is wavy, curly, or coily, our nourishing formulas will help you achieve the curls of your dreams. Join our supportive community and get ready to fall in love with your curls!

Community Impact

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Users saw visible change in first use

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Unique and effective formulations

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Average rating across market places

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Retailers shipping across the globe